Rob Feuer and Phil Toh founded The Smilist in 2014 with a vision to create a dental organization with a strong consumer brand that offered exceptional patient experiences and convenience at affordable prices. They observed that the Northeast and particularly New York metro was underpenetrated by dental companies so decided to set up shop on Long Island. Since its founding, The Smilist has rapidly grown to be one of the leading dental support organizations in the New York metro area with 18 offices and over 200 employees in Long Island, New York City, and New Jersey.